Strategic Wealth Partners was acquired by Kovitz Investment Group Partners, LLC ("Kovitz"), a registered investment adviser with the SEC on May 1, 2024. Strategic Wealth Partners is now a division of Kovitz and its registered investment adviser. Materials created prior to this date were created by Strategic Wealth Partners and are accurate as of the time of publishing.

What Are Alternative Investments?

Alternative investments are everywhere. You see them advertised on TV and frequently discussed in the financial media. Advisors use the term freely to mean any number of things. We find that all the recent exposure to the term “alternative investments” has created lots of confusion, so we have put together this piece to help answer some basic questions.


Unfortunately, within the investment industry there is no consistent definition for alternative investments. It is important when discussing alternative investments with an advisor that you get a clear definition of how the advisor views this topic. A common thread with “alternatives” is that they provide something different than a traditional portfolio of cash, bonds and stocks. Defining what is meant by “different” is where the confusion begins. At Strategic Wealth Partners (SWP), we view alternatives as a way to create a different return stream than traditional investments. To start, we break alternatives into two general categories: alternative asset classes and alternative strategies. When we use the term “alternatives,” we are more often referring to the latter, although we do have exposure to both categories. So let’s take a look at each.


Alternative asset classes include real estate and commodities (such as gold). Each of these asset classes offer different ways to invest in the category. For example, one could obtain exposure to real estate through direct ownership, limited partnerships, or real estate investment trusts (REITs). Each has its own benefits and drawbacks. Gold exposure comes from coins, bars, exchange traded funds (ETFs), or futures contracts. And so on.

The returns from these alternative asset classes can offer diversification beyond that provided from a portfolio of traditional asset classes like stocks and bonds. And of course, more diversification may help control volatility, or simply provide a different set of returns.


The second type of alternative is an area of greater confusion and mystery. Alternative strategies are not an asset class. Instead, they may use active management of existing asset classes, including non-traditional ways to manage the asset classes. The goal of the management philosophy is to have the return stream less dependent on the equity and fixed income markets for generating results.

Alternative strategies are generally attractive to investors who find themselves uncomfortable with the traditional passive strategies of holding stocks and/or the low expected returns from bonds. SWP utilizes alternative strategies to provide our clients with a different return stream than a strategic mix of traditional asset classes. Generally, we are looking to generate returns that are characterized by modest volatility (6% to 9% standard deviation) with reasonable returns (5% to 9%).


  • Mix of Different Asset Classes: One type of alternative strategy is when a manager mixes different classes of investments such as stocks, bonds, commodities, currencies and real estate. The manager reviews the asset allocations regularly and can change the allocation based on a variety of factors selected by a manager. The objective of this strategy may be to try to maximize returns or to control risk, as measured by volatility, inherent with specific asset classes.
  • Shorting: Shorting involves selling something today and then buying it at a later date, presumably at a lower price. We are conditioned to “buy low, sell high” to make a profit.  Shorting reverses the order of the transactions with the same desired outcome. There are many reasons to short a security. Different investment managers develop concepts where shorting is an integral part of their strategy. Shorting is a very common strategy used by hedge funds. Hedge funds are a type of investment strategy that we classify as an alternative strategy. They are not an asset class. Hedge funds come in many different flavors designed to do many different things.
  • Downside Risk Control: At SWP, we also utilize other types of investments where downside risk control is integrated into the investment vehicle itself. Structured notes are one such example.

Frequently, alternatives are private investments that result in liquidity constraints as opposed to traditional long only investments that can be bought or sold on a daily basis. These constraints may be due to the underlying investment being illiquid, like real estate, or because the investment is not actively traded on an exchange, such as private loans and private equity. Sometimes investment managers prefer a private investment structure to control inflows and outflows of capital to avoid interrupting their investment strategy.

Risk control is typically one of the key factors we use in our selection of alternative strategies. Because of the risk control component, alternatives can help investors feel more comfortable with their portfolio. That confidence in the construction of the portfolio can allow investors to ride out possible swings in markets when volatility picks up.


This article contains general information that is not suitable for everyone. The information contained herein should not be constructed as personalized investment advice. Past performance is no guarantee of future results. Reading or utilizing this information does not create an advisory relationship. An advisory relationship can be established only after the following two events have been completed (1) our thorough review with you of all the relevant facts pertaining to a potential engagement; and (2) the execution of a Client Advisory Agreement. There is no guarantee that the views and opinions expressed in this article will come to pass.  Investing in the stock market involves gains and losses and may not be suitable for all investors. Information presented herein is subject to change without notice and should not be considered as a solicitation to buy or sell any security.

Investing in alternative assets involves higher risks than traditional investments and is suitable only for sophisticated investors. Alternative investments involve greater risks than traditional investments and are not suitable for a large portion of an investor’s portfolio. Alternative investments are often less liquid and therefore should not be used in portfolios that require near-term liquidity. An investor should consult with his/her tax advisor prior to investing. Alternative investments typically have higher fees than traditional investments.

Strategic Wealth Partners (‘SWP’) is an SEC registered investment advisor with its principal place of business in the State of Illinois. The brochure is limited to the dissemination of general information pertaining to its investment advisory services, views on the market, and investment philosophy. Any subsequent, direct communication by SWP with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of SWP, please contact SWP or refer to the Investment Advisor Public Disclosure website (

For additional information about SWP, including fees and services, send for our disclosure brochure as set forth on Form ADV from SWP using the contact information herein. Please read the disclosure brochure carefully before you invest or send money (

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