Meet your financial specialists.

A.J. Price, CPA, CFP®

Wealth Advisor

A.J. is relationship-driven and takes pride in delivering objective advice to the people that trust him to guide their wealth.

As a Wealth Advisor at Strategic Wealth Partners (SWP), A.J. works with high-net-worth individuals, families, and charitable organizations to achieve their long-term financial objectives. He does this using a comprehensive approach that considers a client’s unique financial resources, tolerance for risk, and personal goals. And while investment management is certainly a focus of this work, A.J. gets the most satisfaction from helping people simplify their financial lives, optimize their long-term strategy, and feel more confident about their legacy.

In addition to holding a CERTIFIED FINANCIAL PLANNER™ certification, A.J. is a Certified Public Accountant who started his career with the Business Risk Services division of Grant Thornton LLC. In this role, he provided independent reviews of corporate financials and risk controls. This understanding of balance sheets and income statements — “the language of business” — now forms the foundation of his work with clients, and this experience allows him to make strategic tax planning and guidance a central part of his work.

After his time at Grant Thornton LLC, A.J. spent time as a Financial Planner at the nation-wide advisory firm, Creative Planning, before joining SWP as an Associate Wealth Advisor in 2018.

Outside of the office, A.J. is an avid Chicago Bears, White Sox, and Fighting Illini fan who can be found by his wood-fired smoker most weekends, cooking up brisket, chicken wings, and ribs for friends and family. His other interests include personal aviation and international travel.


BS in Accountancy, University of Illinois

Professional Designations

Certified Public Accountant

Leadership & Community

Deerfield Youth Baseball Association
Jewish Child & Family Services (JCFS)

Office Location

Deerfield, IL


Financial Planning
8 Helpful Tips to Start Your Financial Year Off Right – 2023 Addition
off in the right direction. Since much of the information below still applies, I’ve decided to recirculate with minor updates that consider 2023 tax laws. Having a well-thought-out plan can pay dividends (pun intended) in 2023 and beyond. Lastly, as a bonus, if you make it to the end of this article, you’ll find results from my 2022 goals and my new goals for this year.
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Financial Planning
5 Strategies for Managing Multi-Generational Wealth
One of the aspects that I like most about my job is learning about the unique objectives of families. Interestingly enough, many financial planning goals of my clients are not always apparent from the onset of the relationship. One area of consistency, though, that I find among affluent families is a focus on preserving generational wealth. There is certainly a large degree of complex planning needed to ensure your hard-earned assets are distributed according to your wishes and kept out of the hands of the government. In this article, I share five strategies I use when helping affluent families preserve their generational wealth.
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