Strategic Wealth Partners was acquired by Kovitz Investment Group Partners, LLC ("Kovitz"), a registered investment adviser with the SEC on May 1, 2024. Strategic Wealth Partners is now a division of Kovitz and its registered investment adviser. Materials created prior to this date were created by Strategic Wealth Partners and are accurate as of the time of publishing.


Meet your financial specialists.

Lindsay Pflug

Principal & Chief Operating Officer

In her role, Lindsay focuses on making the vision  and objective of Strategic Wealth Partners become a reality. Having joined the firm over 10 years ago, Lindsay has served in a number of positions that have now led to her role as COO. Both the client and SWP employee experiences are at the forefront of her responsibilities as she oversees talent acquisition and development, client service, technology, marketing, and finance.

Lindsay was an unlikely addition to the world of wealth management, having studied biology in school and then working in special education. However, what she found was a group of like-minded individuals that enjoy solving problems and care deeply about people.

Outside of work, Lindsay, her husband and three young children love spending as much time outside as the Chicago weather allows.


MA in Bioethics, Trinity International University
BA in Biology Pre-Medicine, Trinity International University

Professional Designations


Office Location

Deerfield, IL