Strategic Wealth Partners was acquired by Kovitz Investment Group Partners, LLC ("Kovitz"), a registered investment adviser with the SEC on May 1, 2024. Strategic Wealth Partners is now a division of Kovitz and its registered investment adviser. Materials created prior to this date were created by Strategic Wealth Partners and are accurate as of the time of publishing.


Meet your financial specialists.

Neal Price, CPA, CFA®, CFP®

Principal & Co-Founder

Neal has been advising clients on the stewardship of their wealth and other financial needs since 1988. Prior to founding SWP in 2008, he was a Senior Managing Director with Mesirow Financial.  Earlier in his career, Neal was with Kemper Securities (now Wells Fargo) and Arthur Andersen.

With the evolution of a confusing marketplace and complex industry, Neal is energized by helping clients sort through the facts and the misinformation they encounter when seeking to achieve their financial goals. Whether his client is worried about not having enough through retirement or concerned about losing family values by having too much wealth, Neal feels a serious responsibility to fulfill each client’s unique objectives. As Neal has been working with some of his clients for decades, he finds deep gratification from seeing planning unfold that was done many years ago.

The feeling of helping to make a difference in others’ lives is what drives Neal to be a loyal advocate of his clients and a leader in the community. Neal has enjoyed coaching youth baseball, mentoring college students, and has been involved with a variety of not-for-profit organizations for over 30 years.  Currently, Neal spends a significant amount of his time mentoring and developing the skills of SWP’s next generations of advisors and staff.

A native Chicagoan, Neal still lives in Chicago’s Northern Suburbs with his wife, Laurie.  He is the proud dad of two grown sons, both of whom followed in the family’s proud Illini tradition. In his free time, Neal especially enjoys travel, golf, and spending time in Scottsdale, Arizona.


MBA, Northwestern University JL Kellogg Graduate School of Management
BS in Accountancy, University of Illinois Urbana-Champaign

Professional Designations

Certified Public Accountant
Chartered Financial Analyst®

Office Location

Deerfield, IL


What Can Your Family Achieve with a Boutique Family Office?
For the past few years, we’ve been using the tagline “Managing Complexity, Delivering Simplicity.”  Sounds nice, maybe even pithy.  But what does it really mean, and why would anyone care? Speaking from my own experience, both in servicing clients for over thirty years and in handling my own financial affairs, I can tell you that the answer is pretty simple; when you accumulate wealth, you accumulate complexity too. Fighting through that complexity, making sense of and managing the details, and simplifying what we can, when we can, is among the things that our team at Strategic Wealth Partners does best.
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Current Events
Looking Back, Looking Forward
Over the next month or so, we’ll all be bombarded by a variety of investment professionals’ recaps of the economic and market landscape.  Big firms, small firms, banks, brokers, economists, investment advisors and others all have their spin on what happened during 2022.  At SWP, we don’t often provide general market commentary; typically, we only comment on specific and unusual events that may cause investors to consider changing their plan. Put another way, we like to share thoughts on things that really matter to our clients and tune out the noise.
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Current Events
Should I Stay or Should I Go?
There’s no sugarcoating it; the current state of the markets has many of our clients thinking like the 1981 punk rock classic by The Clash: Should I stay or should I go now? If I go, there will be trouble And if I stay it will be double So come on and let me know Should I stay or should I go?* I don’t suspect that the song was meant as a commentary on portfolio management strategies. (In fact, the band has never disclosed any real meaning to the lyrics.)  Nonetheless, I do think it provides an appropriate framework for examining today’s investment world. So, let’s take a look at the cases for “going” and for “staying.”
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